Websites and content for tuning and automotive
We build websites and parts shops for tuners, vehicle refiners and automotive companies. Fast as a dyno run, visible in Google and in the answers of ChatGPT, Perplexity and Google AI.
- 100Lighthousein all four categories
- < 1 sLCPlargest element visible, on mobile
- 0trackersno cookie banner needed
Why Website Tuning
Visible. Fast. Found.
A website for a tuning company has three jobs: it has to be found, it has to load instantly, and it has to build the trust a customer needs before handing over their car. We work three levers for that.
- 01
SEO
Search engine optimisationWhoever searches for "stage 1 Golf 8 GTI" or "wheel fitment near me" should find you, not your competitor. Technology, structure and content built so Google understands them and shows them first.
More about SEO - 02
LLMO
Optimisation for AI answersMore and more customers ask ChatGPT, Perplexity or Google AI instead of googling. LLMO makes sure your company appears in those answers: by name, with service, location and price range.
More about LLMO - 03
Performance
High performance as the standardOur sites load in under a second, even on a phone in the workshop. No page builder, no plugins, no database that keeps people waiting. Google rewards that with rankings, your customers with enquiries.
More about performance
High performance, measurable
Our standard, not our best case.
Many agencies promise "fast sites" and deliver a WordPress theme with twenty plugins. We build differently: every page is built in full beforehand and delivered as a finished file, worldwide from the nearest server. Nothing has to be computed when someone opens it.
We measure the result with the same tools Google uses: Lighthouse and PageSpeed Insights. The numbers below are the acceptance criteria of every site we hand over: measured at handover with PageSpeed Insights, on mobile. Third-party embeds such as video, chat or tracking cost points; we discuss that beforehand.
100/ 100
Lighthouse
performance, accessibility, best practices, SEO
< 1.0s
Largest Contentful Paint
largest visible element, measured on mobile
0KB
framework in the browser
no JavaScript bundle that has to load first
0requests
to third-party servers
fonts, images and maps are hosted by us
Who we build for
For everyone who delivers performance, not promises.
We work exclusively for companies in tuning and automotive. We know the terms, the parts, the cars and the customers you want to reach.
Tuners and vehicle refiners
ECU tuning, power upgrades, exhaust systems, suspension, styling: your services presented per vehicle and stage so customers find and understand them.
Parts dealers and web shops
Thousands of items, vehicle fitment, variants, delivery times: a shop that stays fast with a large range and is visible in Google per category.
Workshops and specialists
Wheels, suspension, wrapping, type approval, engine building: local visibility and a website that shows on a phone within a second what you do and where you are.
Manufacturers and brands
Your own tuning parts, wheels or suspension: brand presence, dealer directory and product pages that AI systems can read and cite.
Stock versus high performance
What a high-performance site does differently.
| Merkmal | Typical agency site | High-performance site by Website Tuning |
|---|---|---|
| Technology | WordPress with theme and plugins, database on every request | Pre-built static pages, delivered from the nearest server |
| Load time on mobile | 3 to 8 seconds, depending on plugins | Under one second, as an acceptance criterion |
| Images | JPEG at original size | AVIF and WebP in the right size per device |
| Tracking | Google Analytics, pixels, cookie banner | No trackers, no cookie banner, cookieless measurement possible |
| Security | Updates, plugin vulnerabilities, maintenance contract | Nothing to hack: no database, no login |
| Readable for AI | Luck | Structured data, clear entities, quotable content (LLMO) |
| Maintenance | Through the CMS, with training | Content in one file, changes by us, usually within three working days |
How your site is made
From the first call to launch.
- 01
Assessment
We look at your current site, your services, your vehicles and your competitors. And we measure where you stand today: load time, visibility in Google, mentions in AI answers.
- 02
Concept and content
Site structure, search terms per page, copy and imagery. We write the content with you, in the language of your customers, not in agency speak.
- 03
Build
Design and implementation in one step, reviewable in the browser right away. You see the real site, not a picture of it. Every page is signed off against the measured values.
- 04
Launch and support
Redirecting old addresses, registering with Google, setting up structured data. After that the site runs with us: hosting and updates in the subscription, changes and new pages ordered at fixed prices.
The new search
When someone asks ChatGPT who in their city
does stage 2 on an M3:
Is your name in the answer?
Large language models answer questions that used to land in Google. Whoever is not in there does not exist for those customers. LLMO makes your company readable for these systems.
How LLMO worksNext step
Ready formore performance?
Send us the address of your website or tell us what you have in mind. You get an honest assessment and a clear quote.